'MSIG Self-Drive in Chugoku and Shikoku' video campaign
To keep our brand relevant, helpful and fresh on social media, we teamed up with flyagain.la to launch a video campaign called ‘MSIG Self-Drive in Chugoku and Shikoku’. Comprising 3 episodes, the campaign offers great ideas for self-drive holidays in the beautiful Chugoku and Shikoku regions of Japan, and also provides helpful travel insurance tips.
The first episode introduces the Kurashiki Bikan Historical Quarter in Okayama. Here you will get a peek into the fascinating history of its ancient streets and shops, and a flavour of the traditional cuisine of Okayama Prefecture. Later, we head to Kojima Jeans Street to pick up style tips from the local hipsters.
Watch the video:
The second episode takes us to Aoshima, also knowns as ‘Cat Island’ in Ehime Prefecture. With more feline residents than people, Aoshima will be a treat for all cat lovers. We then visit Dōgo Onsen, which served as an inspiration for popular animated film ‘Spirited Away’.
Watch the video:
In the third episode, we go whitewater rafting in Oboke and Koboke in Tokushima. Then, to recharge our batteries, we head to a restaurant near Kazurabashi Bridge and the legendary Iya Valley tourist spot for a famous local dish, Iya Soba Noodles, that has been prepared here since ancient times.
Watch the video: